Share those Smiles – Social Media Tips for Dentists
Keeping up with today’s fast pace of technological change can be time-consuming. However, you can keep pace by taking advantage of social media. This keeps your business from stagnating and keeping your clients engaged with your services.
Here are few social media tips for dentists to help move your dental practice along a smoother path using social media.
Choose the platforms that are right for you
Not all platforms are right for every type of business. So, focus on those platforms that you can get more engagement and where your clients hang out. Or, where the type of clients you would like to have are.
Dental practices need visual platforms to showcase the work you do. If you’re just starting out, consider picking two social media sites and starting with those. Trying to do everything at once will leave you stretched, especially if you don’t have a dedicated social media manager.
Ask your clients to follow you
Don’t be afraid to ask your clients to follow you on your social media platforms. While your patients are waiting, invite them to follow your accounts. You could even set up promotions around getting more followers to your accounts.
Engage your followers
When your followers comment on a post, make sure to respond. This shows that you appreciate them taking the time out to comment and that your brand has humans taking the time to stay in touch with them.
Also, comment on photos of other’s accounts that might be relevant to you.
Share those smiles
Post regularly but with meaning. Your posts can range from fun content to educational. But always remember to stay on brand and keep what your dental practice offers in mind.
At Prudental, on our main social media channels are Facebook and Instagram. Some of the areas we focus include what our business is currently doing, our staff interactions, and specials for our clients. For example, we share images of our model-less Zirconia crowns and our printed models so dentists can see the quality of the work we produce.
Ready to take your social media marketing to better heights? You can start with us and see what we are doing. Although we are a dental lab and milling center, we are in the same dental industry. Like and follow Prudental Lab on Instagram and Facebook.